Why Toyota Killed off Scion
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YouTubeHeavy Signal
Why Toyota Killed off Scion
In the early 2000s, Toyota launched Scion: a new sub-brand designed to capture the next generation of car buyers. At its peak, Scion was one of the fastest-growing automakers in the U.S., praised for its affordable, customizable cars and grassroots marketing campaigns aimed at Millennials. Just 13 years later in 2016, Toyota pulled the plug ...
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