Americaneagle.com TV Spot, 'Wagner'
Americaneagle.com TV Spot, 'Wagner'
Dec 1, 2024
iSpot.tv
American Eagle is ending an eventful year with an unexpected star for its holiday campaign: ultimate host and tastemaker, Martha Stewart. In partnering with Stewart, American Eagle is branching out beyond its typical Gen Z target to the older generations who shop for them, CMO Craig Brommers told ADWEEK. While Stewart has cross-generational appeal, her name and image awareness among Gen Z grew by 33% between 2020 and 2024 and is now on par with Millennials, according to a recent E-Poll survey. h
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American Eagle is ending an eventful year with an unexpected …
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