Marketing News | Marketing Week
WEBOne B2B brand on adopting B2C tactics to drive awareness. All the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.
Seven principles of effective marketing communication
WEBOct 5, 2021 · So there it is: one unchanging piece of communications hardware, the brain, and seven unchanging principles of effective marketing communication that can get that hardware working for your brand: reach, attention, creativity, distinctiveness, consistency, emotion and motivation. The most effective communication has always and will always ...
Latest Articles - Marketing Week
WEB3 days ago · At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From experiential and events being named B2B marketers’ main priority for brand investment to the inside story from Hovis’s first CMO, it’s been a busy week.
How Mastercard’s ‘Priceless’ campaign became part of the brand …
WEBSep 19, 2019 · In the late 1990s, Mastercard needed a long-term marketing platform to help reboot the brand, which was on a “burning platform” in the US. But while Mastercard knew it was on to a winner with ‘Priceless’, no one foresaw it still being part of the brand’s DNA 22 years later. By Sarah Vizard 19 Sep 2019. “There are some things money ...
The best marketing campaigns of 2021: Part 1
WEBNov 30, 2021 · The metric peaked at a score of 14.1 on 17 July. In the third quarter of 2021 – after six months running the campaign – Airbnb posted its highest ever profit, with net income up 280% year on year to $834m (£618m). Adjusted EBITDA broke the billion dollar barrier for the first time, as the business reached a “major milestone” of 1 ...
Marketing Week | marketing news, opinion, trends and jobs
WEBWhy brands must move fast to keep pace with consumer AI adoption. Sponsored by Publicis Media. Sponsored by Marigold. AI: Beyond the Hype. Marketing Leadership. Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.
The best marketing campaigns of 2023: Part 1
WEBDec 4, 2023 · The movie broke box office records for the highest opening weekend of 2023, estimated to be £293m worldwide. It is also the highest grossing movie of the year (so far), with global sales passing $1.4bn. It’s had a major impact on cinema advertising too. While not exclusively down to Barbie, AA/Warc data suggests cinema advertising is ...
Festival of Marketing London October 2024
WEBCheck out the 2024 agenda to see the amazing line-up so far and start planning your perfect day at the Festival of Marketing. STAGE 1 - EFFECTIVENESS IN ACTION. STAGE 1 - EFFECTIVENESS IN ACTION Dive into sessions covering marketing insight and advice to increase marketing effectiveness. STAGE 2 - TRENDS.
Marketing Analysis | Marketing Week
WEBJun 21, 2019 · In-depth features, interviews and insights into marketing's biggest issues. At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From experiential and events being named B2B marketers’ main priority for brand investment to the inside ...
Marketing Events
WEBApr 25, 2024 · The Marketing Capability Leaders Forum. Econsultancy’s breakfast briefing and networking session brings together senior marketing excellence leaders to evaluate the challenges and opportunities of capability building. Gain valuable insights from global leaders who are navigating transformation, placing capability at the heart of their strategies.
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