OUAI | Best Hair Care Products, Body Care Products & Fragrance
Take your beauty routine to the next level with OUAI's award-winning hair & body products, created with high quality ingredients by celebrity stylist Jen Atkin.
Shampoos, Conditioners, Supplements, Oils and Sprays – OUAI
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Hair Oil – OUAI
Get-a-OUAI to Paris. Rue St. Honoré combines notes of violet, gardenia, ylang ylang, and white musk for a sophisticated and feminine floral fragrance.
- Reviews: 1.1K
Fine Hair Shampoo – OUAI
Turn the volume all the OUAI up with this thickening shampoo that leaves fine hair cleaner, stronger, and full of life.
- Reviews: 1K
Scalp Serum – OUAI
I’ve been loving this scalp serum! I apply it at night to damp hair after my shower, and it dries beautifully without leaving any residue. My scalp feels so refreshed, and the scent is …
- Reviews: 400
Our Story With Celebrity Stylist Jen Atkin - OUAI
Learn what inspired celebrity stylist Jen Atkin to create OUAI and how the cult favorite brand is fulfilling its mission to give you the confidence to win life your OUAI.
Leave In Conditioner – OUAI
Which OUAI to the beach? A nuanced blend of rich florals and sheer white musk, North Bondi was inspired by Sydney’s iconic Bondi Beach, featuring notes of bergamot, Italian lemon, rose …
- Reviews: 2.1K
Curl Crème – OUAI
Which OUAI to the beach? A nuanced blend of rich florals and sheer white musk, North Bondi was inspired by Sydney’s iconic Bondi Beach, featuring notes of bergamot, Italian lemon, rose …
- Reviews: 233
Shop the Scents – OUAI
St. Barts Wanna get-a-OUAI? Did someone say spring break? This tropical scent with notes of dragon fruit, orange blossom, tuberose & musk is your OUAI-cation in a jar.
Hair Type Quiz & Daily Routine Finder - OUAI
Find out your hair type and get matched with a personalized hair and lifestyle routine. Simply answer a few questions to see what products fit your OUAI of life.