A new TikTok trend has users identifying with "Group 7," thanks to an indie rock artist's mission to promote her new single.

The post What Is Group 7? The Viral TikTok Trend Explained appeared first on TheWrap. Everyone is saying the same thing about ...

This is what you need to know about the trend that everyone from actor Madelyn Cline to carmaker Hyundai is jumping on.

It all started a few days ago when musician Sophia James decided to promote her new song So Unfair with a little experiment.

Algorithms, by their very nature, are made to be manipulated; it's just not easy to figure out, experts say. But one L.A. singer managed to get her song played millions of times on TikTok with a ...

Group 7 is going viral on TikTok thanks to musician Sophia James but what does it actually mean? Here's the full breakdown.

Singer-songwriter Sophia James tried to break through TikTok’s algorithm to boost her new song’s reach, but ended up creating ...

TikTok users have been swarming comment sections and making videos about being a member of the mysterious "group 7." Read on ...