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China’s lower-tiercities are the “new growth engine” of the country as far as FMCG brands are concerned, according to a joint study from consultancies Bain & Company and Worldpanel.

Global advertising spend is now on course to close out 2025 with growth of almost 9% to $1.19trn, an upgrade of 1.5 percentage points (pp) from WARC’s September forecast due to strong results from Big ...

Brand revitalisation does not always mean just changing logos and packaging; do more than that—reshape perceptions and reconnect with newer audiences and younger generations. Reviving historic assets ...