As the deal edges towards completion, Omnicom’s CEO is confident it won’t lose business to rivals.

Don’t get lost in the digital whorl. Chris Edwards of Tommy explains how the best brands on social media manage to cut ...

As president Trump slaps a 145% tariff on Chinese imports and prepares to close the ‘de minimis’ trade loophole, ultra-fast fashion giants Shein and Temu are firmly in the firing line. But Shein’s ...

Set in a futuristic world, the spot follows Zendaya on a space-bound mission, accompanied by a close-knit crew. Breaking away from traditional sportswear advertising tropes, the short film blends ...

As interest rates bite and sticker prices keep climbing, Hyundai has opted for a different kind of acceleration – not in ...

Amid Trump’s tariff tit-for-tat with Xi, Dr Markus Rach, an academic and consultant working in the region, believes China’s ...

Taskrabbit has unveiled three humorous ads that play on the idea we’re our own worst enemies when it comes to household chores and getting DIY done. Each of the three spots features a central ...

The third chapter in the ‘Reiimagine’ campaign comes from ad agency TBWA\Chiat\Day LA and was directed by Grammy Award-winner Melina Matsoukas.

WFA head of policy Gabrielle Robitaille gives The Drum a rare glimpse into what the world’s biggest brands are saying behind ...

Weight Watchers has outlasted diet fads, rebrands and even logic. But this time, it’s not carbs or keto that brought it down ...

We sat down with The Drum Network agencies Momentum Worldwide, Verve, NVE, TRO, Ykone UK and M&C Saatchi Sport & ...

Influencing is no walk in the park. Charlie Oscar’s Hannah Cooke thinks we’ve set the bar way too high for content creators, ...