Marketing measurement shouldn't exist only to help marketers explain what happened. It should help the business decide what ...

Delivery has moved upstream. It now shapes which retailer a customer chooses, whether they finish checking out and whether ...

For marketers that aren’t advertising Halloween in July or Christmas in August, opportunity isn’t lost. Findings from Basis’ report reveal that holiday shopping now stretches from September to late ...

Toys R' Us is launching its biggest U.S. expansion in years, with 120 new standalone stores set to open in time for the ...

Over the past few years, the holiday shopping season — and holiday marketing, in turn — has undergone a massive shift.

Digital gift card relevance is no longer confined to the holiday season. As consumers use them for more occasions throughout the year, the next opportunity for retailers is making mobile purchasing, ...