Marketing measurement shouldn't exist only to help marketers explain what happened. It should help the business decide what ...

Delivery has moved upstream. It now shapes which retailer a customer chooses, whether they finish checking out and whether ...

For marketers that aren’t advertising Halloween in July or Christmas in August, opportunity isn’t lost. Findings from Basis’ report reveal that holiday shopping now stretches from September to late ...

Toys R' Us is launching its biggest U.S. expansion in years, with 120 new standalone stores set to open in time for the ...

Over the past few years, the holiday shopping season — and holiday marketing, in turn — has undergone a massive shift.

Digital gift card relevance is no longer confined to the holiday season. As consumers use them for more occasions throughout the year, the next opportunity for retailers is making mobile purchasing, ...

Experiential marketing in retail doesn't have to mean elaborate events or large installations. It can be a staffed table, a temporary pop-up, an interactive display, a product demonstration, a ...

Free shipping remains one of e-commerce’s strongest customer incentives, but the economics behind it are becoming harder to ...

If a marketplace runs on trust between buyers and sellers, and the regular checks used to establish that trust — a clean login, a recognized device and a passed verification — increasingly carry less ...

Artificial intelligence is excellent at introducing shoppers to new retailers. It's far less forgiving when those retailers break their order delivery promises.

Total Retail Tech took place Sept. 14-16 in Dallas. The event brought select retail executives who oversee technology and marketing strategy together to learn from industry experts and each other in a ...

U.S. retail sales over the upcoming November-December holiday shopping season are poised to set a new record this year and ...