Toys R' Us is launching its biggest U.S. expansion in years, with 120 new standalone stores set to open in time for the ...

Delivery has moved upstream. It now shapes which retailer a customer chooses, whether they finish checking out and whether ...

Over the past few years, the holiday shopping season — and holiday marketing, in turn — has undergone a massive shift.

Marketing measurement shouldn't exist only to help marketers explain what happened. It should help the business decide what ...

Digital gift card relevance is no longer confined to the holiday season. As consumers use them for more occasions throughout the year, the next opportunity for retailers is making mobile purchasing, ...

Free shipping remains one of e-commerce’s strongest customer incentives, but the economics behind it are becoming harder to ...

If a marketplace runs on trust between buyers and sellers, and the regular checks used to establish that trust — a clean login, a recognized device and a passed verification — increasingly carry less ...

Experiential marketing in retail doesn't have to mean elaborate events or large installations. It can be a staffed table, a temporary pop-up, an interactive display, a product demonstration, a ...

Artificial intelligence is excellent at introducing shoppers to new retailers. It's far less forgiving when those retailers break their order delivery promises.

For marketers that aren’t advertising Halloween in July or Christmas in August, opportunity isn’t lost. Findings from Basis’ report reveal that holiday shopping now stretches from September to late ...