The tongue-in-cheek campaign reasons that viewers should drink whatever they feel like, since an alien invasion may be on the ...

Analysts figured Paramount and Comcast - longtime legacy media movie-studio/TV network competitors - were in a likely ...

An agency insider, the promotion is en route to becoming Americas CEO. She was the agency's Chief Client Officer.

Magnum was previously Unilever's ice cream division, which was spun off into a separate company earlier this month. Brands ...

Bologna will take over day-to-day U.S. operations and will also focus on the agency's strategy to double revenue in 5 years.

In the dual media of movies and television in 2025, Rob Reiner had a stellar year. His career as a director came full circle ...

Mattel's collaboration with OpenAI will not materialize this year, as regulatory challenges emerge amid greater scrutiny of ...

A small group of YouTube creators have agreed to allow Google Labs to develop and showcase their likeness in the form of in-app AI avatars via YouTube's experimental "Portraits" feature.

As part of its next growth phase, Grey has promoted Agnes Fischer to U.S. CEO, while Samira Ansari has been appointed U.S. Chief Creative Officer. The decision unites the agency's New York and ...