Through an innovative program, student Nooshin Bowman ’25 MBA has lent vital assistance to a nonprofit’s board.

Cynthia Wang, executive director of the Kellogg Dispute Resolution Research Center, headed up a panel discussion with alumni ...

Cohen joins Kellogg from MIT Sloan School of Management and previously served as Dean of INSEAD’s MBA program.

Pursuing an MBA while launching a startup can be a challenging yet rewarding path. Hear how Kellogg empowered one alumna to ...

From farms to startups, an MBA student shares insights from an immersive learning experience — and how it’s shaping his ...

Through the Kellogg Climate Conference, students discovered the power of collaboration, leadership and purpose-driven innovation.

Date Published: 2025Citations: Chernev, Alexander. 2025. Strategic Brand Management (4th Ed.).

Dr. Eliana Ramos, the clinical director of Elysian Fertility and Surrogacy in Sacramento, California, is making strategic decisions regarding her clinic’s marketing investments to drive growth in the ...

The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg ...

As a third-generation leader of Canadian retailer Harry Rosen Inc., Ian Rosen ’16 MBA launched an e-commerce makeover that helped the brand weather the COVID-19 pandemic. Now, he’s guiding it into its ...

Partnering with Kellogg Executive Education, the US arm of this global pharmaceutical company is investing in its people to deliver better outcomes for patients.

This case focuses on the efforts of a nonprofit's leadership team to implement a new strategy across a highly federated set of chapters worldwide to serve its beneficiaries in broader, more ...