Loyalty is nice—but advocacy fuels conversions, trust and sustainable expansion. Here's how to activate your biggest fans.

Real-Time Journey Orchestration: AI will increasingly automate journey optimization, adjusting experiences in milliseconds ...

Salesforce is launching Agentforce for Consumer Goods, a new library of pre-built agent skills and actions that equips ...

Close the loop with care. Deborah Bearden trains associates to respond meaningfully to customer feedback—no generic templates ...

Experts from Adobe, Cox, Wrench Group and more share insights on AI, data, personalization and the evolving customer ...

US CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading business-to-business (B2B) ...

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

Introducing AI innovations and platform capabilities that empower accelerated customer understanding, increase team adoption, and enhance digital optimization. COLORADO SPRINGS, Colo., April 17, 2025 ...

Defining AI’s role. Without clear guidelines, AI use in marketing becomes chaotic, which leads to disjointed messaging and potential compliance risks. Human oversight matters. AI speeds up content ...

Automatic account tracking, faster setup, and AI-powered insights for later-stage engagements help sales teams sell smarter and win faster VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (NASDAQ: ZI), The ...

HubSpot has entered into an agreement to acquire Dashworks to advance our vision of giving every marketing, sales, and service professional an AI assistant Dashworks makes business-wide search easy by ...

Created in collaboration with Microsoft to explore, prototype, and validate AI-driven solutions for content and experience, empowering marketers to stay ahead of the curve SAN FRANCISCO, April 16, ...