M&M’s spokescandies are no strangers to our TV screens. In “Screentime,” a new campaign from BBDO Chicago, the candy-coated ...

Following an agency review that kicked off this spring, Dave & Buster’s announced that it selected Gut as its creative agency ...

As retirement begins, here is a look back at some of the most seminal moments I have been through and salient lessons I have learned in a career and industry that have thrilled me from the outset.

Jeremy Straight, group creative director at VCCP US, spotlights ads from Snickers, Duolingo, Liquid Death, IKEA and QuikTrip.

Joanne Wilson, chief financial officer and executive director at WPP, is exiting the holding company to join Diageo as its CFO. Wilson, who has a 12-month notice period, will remain in her current ...

Hundreds of comms, marketing and advertising pros will join us in New York City on November 12. You’ll want to be among them. Here’s some inspiration below.

While its living room dominance might make treating YouTube like a streaming service feel intuitive, doing so can lessen its effectiveness. As YouTube claims more living room watch time, gains ...

For smaller agencies, focusing on one project for a short period of time is just as effective as the traditional model.

DoorDash now has a global media partner. In an effort to consolidate its portfolio, the delivery service has tapped WPP Media ...

Every brand has a unique origin story, but only Tito’s Handmade Vodka can trace its roots back to a heap of copper, stray ...

Cindy Rose, WPP’s chief executive, and Richard Glasson, WPP Production’s global CEO, unveiled the warehouse facility yesterday.

Launching today, new research from Havas has found a marked imbalance between AI efficiency and customer value.