Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud ...
Sure, AI can generate, scale and optimise. But as Susie Hunt, Asia chair of Elmwood & MSQ, reminds us, it can’t feel, and it ...
But as Susie Hunt, Asia chair of Elmwood & MSQ, reminds us, it can’t feel, and it certainly can’t make people feel.
Campaign Asia-Pacific is pleased to announce that entries are now open for the Event Marketing Awards 2026, marking a decade ...
WPP has downgraded its growth guidance for 2025 to a decline of between 5.5% and 6%, with chief executive Cindy Rose ...
Declining valuation of about US$4.3 billion (£3.3 billion) means WPP could be at risk of being relegated from the FTSE-100 ...
Singapore telco Starhub has appointed PHD Singapore as its media agency following a competitive pitch. The account is won for ...
Articles written by Suzie Shaw ...
Half a billion users, 22 billion posts and huge sway over what people buy, yet APAC marketers are still missing the moment, ...
Bernbach, Doyle and Dane rewired the ad world, DDB might be headed for exit as Omnicom-IPG merger takes shape.
The future of DDB as a global network is in doubt as parent company Omnicom has confirmed it is carrying out a “rigorous” ...
When a Marriott ballroom in Tokyo turned into a 'mini Super Bowl' for Enhypen fans, it was long-term brand play. Marriott’s ...