Welcome to the new Campaign Asia-Pacific. As with any project of this scale, a few technical snags are being ironed in the backend. Bouquets and brickbats welcome.
The project on Aizome that made it to the Cannes stage stands out. Working with colleagues from Germany, India, and Japan—three countries deeply connected to indigo dyeing—and tackling the theme of ...
BRAND HEALTH CHECK: Swiss sportswear challenger On is sprinting ahead in Asia with 94% sales growth and flagship expansions, but can its CloudTec innovation and community-driven hype convert into ...
The live action and CGI animated Taika Waititi-directed spot anchors a full-blown takeover in support of the cola brand’s popular Pepsi Challenge revival.
The work from Flower Shop is ‘Wonderfully Unordinary.’ ...
From Bangkok to Ho Chi Minh City, collectible art toys like Labubu are charming Southeast Asia’s adults with a mix of nostalgia, creativity, and exclusivity. Vero’s Marinel Mamac explores what’s ...
Agencies should feel like an extension of the client team, not a service provider wheeled out for big moments.
As AI reshapes work and generational expectations evolve, Publicis Groupe is leading the charge not by resisting ...
Spikes Asia director Melanie Speet shares insights on Spikes Asia Week 2026, looking ahead to the industry's future, championing emerging talent, and celebrating creative excellence.
Awards Agency of the Year Digital Media Awards Event Marketing Awards PR Awards Asia-Pacific Women Leading Change Awards Women To Watch Asia-Pacific 30 under 30 Indonesia 40 under 40 50 over 50 ...
Picking the right data partner for AI-driven marketing helps brands improve outcomes and steers them away from inaccuracies at speed and scale, says Eyeota’s Rohiet Ghildyaal ...
Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
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