Beginning in February, the tech giant will begin to provide ad spend and ad buyer markup details directly to advertisers.

Meanwhile, Publicis acquires influencer marketing platform Captiv8 and Telus brings its smart TV service to Ontario.

Dentsu’s crystal ball says that the repercussions of AI, monetization and integrity will topline media trends in 2024. The agency’s annual global trends report, released Oct. 5, dives into the effects ...

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At selected stops, fans have been able to take home exclusive promotional items and participated in a photo story that brings ...

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Media partner Hatch64 also leveraged Meta and digital OOH channels.

Erin Rahn and Justin Furman join the agency in partnership and growth roles, while Paul Linley is promoted to strengthen ...

Plus, Vistar partners with Spotzi to unify global audience targeting and Vendo Media acquires a stake in 902 Sign's media assets. 15 minutes ago ...

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To coincide with the second season launch of Macy Murdoch, Shaftesbury brought the show’s 1910 world to life on Roblox. The ...