PepsiCo Foods Canada intends to capitalize on the sport's growing popularity in the country to reach Gen Z and millennials.

The team launched a series of immersive and interactive experiences at Stackt Market, in collaboration with founding partners ...

Plus, Horizon Media expands digital activation team with three hires and OMD Canada appoints new senior director of marketing ...

Beginning in February, the tech giant will begin to provide ad spend and ad buyer markup details directly to advertisers.

Meanwhile, Publicis acquires influencer marketing platform Captiv8 and Telus brings its smart TV service to Ontario.

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Endy partners with WNBA in the brand’s largest sponsorship deal to date The Sleep Country-owned brand has become the official partner of the league in Canada.

QSRs dominate TV ad landscape, led by Tim Hortons: AdEase Tims takes the top spot in latest AdEase report, while The Brick Warehouse and Crave TV follow closely.

Plus, Vistar partners with Spotzi to unify global audience targeting and Vendo Media acquires a stake in 902 Sign's media assets. 5 days ago ...