A persistent identifier could improve ChatGPT ad measurement while creating new questions about consent and the personal data behind it.

The catalog and product pages most online retailers publish were built for a bygone era, with six-word queries and a page of blue links.

Navigating fragmented retail media networks is exhausting. Discover how to evaluate key partners, prove incrementality, and build a cohesive commerce strategy.

Legacy marketing automation wasn't built for modern B2B buying groups. Jon Miller’s new platform, Phave, sets out to change ...

New frameworks aim to standardize how AI agents handle media proposals and how companies structure contracts for advertising measurement.

Find efficiencies across AI, agencies, technology, and staffing while protecting the investments that drive future demand.

AI is making common marketing capabilities easier to buy. The harder question is which company-specific workflows are worth ...

AI agent ownership often falls between teams. Here’s how to assign responsibility for maintenance, oversight, and retirement.

They expand our thinking and open us to novel approaches, but we don’t need to review all of them. Having more creative may increase your CTR by 0.1%, and that may translate to substantial revenue for ...

Marketers have a short-term opportunity to test inexpensive inventory while keeping most of their resources on Google.

Establishing cross-functional oversight spanning legal, security, and ops mitigates copyright and privacy risks.

Agentic marketing works best when marketers can inspect the data and evidence driving an agent's recommendations.