The catalog and product pages most online retailers publish were built for a bygone era, with six-word queries and a page of blue links.

A persistent identifier could improve ChatGPT ad measurement while creating new questions about consent and the personal data behind it.

Legacy marketing automation wasn't built for modern B2B buying groups. Jon Miller’s new platform, Phave, sets out to change ...

Navigating fragmented retail media networks is exhausting. Discover how to evaluate key partners, prove incrementality, and build a cohesive commerce strategy.

New frameworks aim to standardize how AI agents handle media proposals and how companies structure contracts for advertising measurement.

Before adding AI agents to the team, marketers need to decide what they can do alone, what needs review, and who remains accountable.

Find efficiencies across AI, agencies, technology, and staffing while protecting the investments that drive future demand.

Constantine von Hoffman is senior editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of ...

Establishing cross-functional oversight spanning legal, security, and ops mitigates copyright and privacy risks.

They expand our thinking and open us to novel approaches, but we don’t need to review all of them. Having more creative may increase your CTR by 0.1%, and that may translate to substantial revenue for ...

Evaluating data warehouse readiness, engineering capacity, and real-time execution speeds determines optimal CDP architecture ...

Nearly 81% of consumers who use chatbots for online shopping have decided against a purchase based on AI guidance.