New frameworks aim to standardize how AI agents handle media proposals and how companies structure contracts for advertising measurement.

Before adding AI agents to the team, marketers need to decide what they can do alone, what needs review, and who remains accountable.

Find efficiencies across AI, agencies, technology, and staffing while protecting the investments that drive future demand.

Establishing cross-functional oversight spanning legal, security, and ops mitigates copyright and privacy risks.

They expand our thinking and open us to novel approaches, but we don’t need to review all of them. Having more creative may increase your CTR by 0.1%, and that may translate to substantial revenue for ...

Evaluating data warehouse readiness, engineering capacity, and real-time execution speeds determines optimal CDP architecture ...

Nearly 81% of consumers who use chatbots for online shopping have decided against a purchase based on AI guidance.

When marketing automation forgets recent buyer activity, messaging falls flat. Here's how to give your workflows context and build smarter customer journeys.

As unattributed customers pile up, marketers need to stop treating them as noise and start figuring out what brought them ...

A redesigned Breeze Assistant coordinates AI agents while a self-updating CRM supplies the business and customer context they ...

The customer data platform (CDP) market has completely reinvented itself over the past 18 months, evolving rapidly in response to a landscape filled with fractured data silos and failed ...