A persistent identifier could improve ChatGPT ad measurement while creating new questions about consent and the personal data behind it.

Legacy marketing automation wasn't built for modern B2B buying groups. Jon Miller’s new platform, Phave, sets out to change ...

Navigating fragmented retail media networks is exhausting. Discover how to evaluate key partners, prove incrementality, and build a cohesive commerce strategy.

New frameworks aim to standardize how AI agents handle media proposals and how companies structure contracts for advertising measurement.

Find efficiencies across AI, agencies, technology, and staffing while protecting the investments that drive future demand.

They expand our thinking and open us to novel approaches, but we don’t need to review all of them. Having more creative may increase your CTR by 0.1%, and that may translate to substantial revenue for ...

Establishing cross-functional oversight spanning legal, security, and ops mitigates copyright and privacy risks.

Nearly 81% of consumers who use chatbots for online shopping have decided against a purchase based on AI guidance.

When marketing automation forgets recent buyer activity, messaging falls flat. Here's how to give your workflows context and build smarter customer journeys.

As unattributed customers pile up, marketers need to stop treating them as noise and start figuring out what brought them ...

Before adding AI agents to the team, marketers need to decide what they can do alone, what needs review, and who remains accountable.

Evaluating data warehouse readiness, engineering capacity, and real-time execution speeds determines optimal CDP architecture ...