marketscale

65% of North American hotels reported staffing shortages in 2025 as AI moves into ops

If AI assistants surface only a short list of hotels, content and rate shopping shifts from “best page” SEO to “best answer” data hygiene across channels. The biggest blocker to scaling AI in hotels ...
marketscale

Pre-World Cup Forecast Projected $135M in Lost Naming-Rights Value

In June 2026, before the FIFA World Cup concluded in July, a Navigate analysis commissioned by Sports Business Journal projected that U.S. stadium naming-rights sponsors would forgo up to $53.5 ...
marketscale

Resilience and Lilly Invest $750 Million to Increase U.S.-Manufactured Medicine Supply

Resilience and Eli Lilly are investing $750 million to expand KwikPen injectable device production at Resilience's Cincinnati-region manufacturing facility, expected to create 400 high-skilled jobs ...
marketscale

Dreamforce 2026 turns agentic AI into an IT and CX integration job

Turn your Software & Technology expertise into content. Record interviews, organize footage, and write with AI in a free MarketScale workspace. Qualifying companies also get one professional video ...
marketscale

Apple’s 5-year U.S. F1 deal treats sports rights like a product bundle

Turn your Sports & Entertainment expertise into content. Record interviews, organize footage, and write with AI in a free MarketScale workspace. Qualifying companies also get one professional video ...
marketscale

Interchangeable biosimilars are getting approved faster, and Wezlana shows why

The FDA approved Wezlana (ustekinumab-auub) as a biosimilar to and interchangeable with Stelara for multiple inflammatory diseases, which means it may be substituted without consulting the prescriber, ...
marketscale

Restaurant kitchen automation is moving from robots to connected equipment

The KI Awards trend is integration, robotics that season and pack, and pizza systems designed around POS, KDS and delivery feeds, which is where automation stops being a demo and starts being a ...
marketscale

Cleveland Clinic's 900-person AI summit signals a new buying cycle for patient routing systems

Cleveland Clinic hosted an AI Summit that drew more than 900 registrants, reflecting growing hospital interest in AI across clinical and operational areas. The system is also backing a $50 million ...
marketscale

Vantage’s 1.4GW Texas campus makes grid contracts the real data center schedule

For large AI campuses, the interconnect and power-delivery agreement is becoming the long pole, it now sets when IT can arrive. Carbon-removal offtake is shifting from pilot-scale buys to 8–10 year ...
marketscale

Consumption-based martech is bringing surprise AI bills to CMO budgets

CMOs are putting 15.3% of marketing budgets into AI in 2026, but only 30% say their organizations are ready to scale, according to Gartner. At the same time, usage-based martech is spreading, and ...
marketscale

Google Ads Adds AI Dashboards and In-Store Sales Tools

Google Ads AI-generated dashboards are appearing in some advertiser accounts, and Google introduced new in-store sales tools for multi-location businesses, Search Engine Land reported on September 8, ...
marketscale

AI agents are pushing access controls and testing into the data layer

Snowflake is warning that dashboard-era access controls do not hold up once AI agents can query and act across datasets, pushing governance closer to the data layer, according to TechTarget’s Computer ...