iMotions

iMotions Education engages young students

iMotions Education has been used by thousands of university students. In this Case Story, we tested out iMotions Education with high school/gymnasiet students. Recently, iMotions had the opportunity ...
iMotions

Comparing cognitive load during video versus traditional classroom instruction based on heart rate variability measures

iMotions EduLabs Elevate Research, Empower Education Welcome to the future of higher education where academia meets application iMotions EduLabs are a fusion of our “Education”… See features now This ...
iMotions

The Real Cost of the Trick Wording Deceptive Pattern: Time Lost, Minds Taxed

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See ...
iMotions

Bias: The Definitive Guide to the Architecture of Human Behavior

Bias isn’t just a flaw, it's a feature. Biases are the brain’s shortcuts for surviving an overwhelming world. This guide ...
iMotions

Quantifying Emotional Arousal through Pupillary Response: A Novel Approach for Isolating the Luminosity Effect and Predicting Affective States

iMotions Lab Full-scale human behavior research solution for multimodal research. Remote Data Collection iMotions Education Smart classroom solution for immersive learning using web-based eye tracking ...
iMotions

Disrupting the browsing experience: impact of sponsored social media content on affective flow without driving engagement

Introduction: Understanding how emotional experiences shape consumer behavior in digital environments is a central issue in decision-making neuroscience. While social media feeds are saturated with ...
iMotions

10 Powerful Ways to Use Nostalgia in Marketing and Advertising (with Real Examples)

Nostalgia has an undeniable power. It can transport us instantly – a scent, a song, or a logo can whisk us back to childhood, high school hallways, or simpler times. In marketing and advertising, that ...
iMotions

Empowering the Next Generation of Behavioral Scientists at London School of Economics

At the heart of the London School of Economics and Political Science (LSE), the LSE Behavioral Lab, is redefining what academic labs can do. The lab supports a full spectrum of human behavior research ...
iMotions

Jaguar’s Bold Rebrand Put to the Test

Facial Coding tests Jaguar’s rebrand impact. Is feeling absent from copywriting? Discover how Jaguar’s bold rebranding fares under scrutiny. Explore how respondents react emotionally to new marketing ...
iMotions

Unconscious, Non-Conscious, or Subconscious: When To Use Which Term According To Science

Whats the difference between Unconscious, Non-Conscious, and Subconscious? It’s easy to throw around terms like “unconscious desire” or “subconscious fear” in everyday conversation. But in the ...
iMotions

Driver Monitoring System (DMS) Evaluation Tool

iMotions DMS ET supports validation for the following from the Euro NCAP Protocol: Long Distraction, Short Multiple Distractions (VATS) and Phone Use. Our team of experts are ready to answer any ...