Everyone wants to talk about over-the-top (OTT) and connected TV (CTV) right now, but they’re often confused for one another. They’re also used interchangeably by many marketers, brands, and sometimes ...
If you are considering launching an OTT application with a Netflix-like experience, there are a myriad of factors to consider for it to be successful. From an operational perspective, content costs, ...
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OTT releases this weekend: What to watch on Netflix, JioHotstar, Prime Video and more?
OTT platforms are dropping a packed slate this weekend. From adult comedies and patriotic war dramas to dark crime thrillers ...
The world of sports broadcasting is experiencing a seismic shift as streaming platforms increasingly spend billions of dollars on live sports rights to attract and retain subscribers. In 2023, ...
Nani's highly anticipated action drama, 'The Paradise,' is set for a theatrical release on March 26, 2026. Following its ...
Welcome to our new series, AdExplainer, where we offer the definitive take on advertising’s most puzzling topics, foundational acronyms and emerging trends. Even though connected TV (CTV) has been a ...
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