On May 4, 2025, full-sized LEGO Formula 1 cars joined the drivers' parade in Miami, Florida. Each of the 10 drivable models, ...

They handled logistics, inventory, field marketing and more. And did we mention selfies with celebs? It’s all in a day’s work ...

Normally quite a serious bunch, Sunday's unconventional Drivers' Parade may just have been the most we've seen all 20 Formula ...