Google Ads is ditching duplicate campaigns with a built-in experiment tool that fast-tracks AI Max testing using a 50/50 ...

Google’s AI Max ads feature longer headlines and pull content from blog posts (not just landing pages). And they're driving ...

Google Ads' AI Max for Search lets advertisers target users based on location interest – not just where they are, but where ...

Google is reportedly pitching advertisers to buy into ads in AI Mode. The folks over at AdAge have some slides from a Google ...

Google has a new beta within Google Ads for Al Max ad group settings with search term matching. This shows when AI Max is ...

Google is making AI Max a requirement for using brand controls in new Search campaigns, tightening its push toward full ...

Performance Max has been a big initiative for Google since it launched in 2020. The Google source said Performance Max was a good way to eke "incremental revenue from advertisers," and there's ...

Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its investments in lower-funnel advertising products, says ...