Embattled South Korean superstar Kim Soo Hyun has personally addressed a growing scandal about the nature of his relationship with late actress Kim Sae-ron for the first time, in a closely watched saga that has roiled the country’s entertainment industry.

Hyun's highly emotional press conference addressing his alleged past 'minor' relationship with Kim Sae-Ron has taken an unexpected turn, becoming a meme sensation across social media. What was meant to be a serious and heartfelt address quickly spiraled into a viral spectacle,

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