Agencies today manage more complexity than ever before. From juggling multiple client accounts to running campaigns across ...

What can you learn from a master’s in marketing? From data skills to creative strategy, here’s how this forward-thinking program could help you stand out in a competitive job market ...

From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Dearborn — When economic indicators flash warnings, companies often look to cut costs even in places like advertising, but Ford Motor Co. on Wednesday launched a new global marketing strategy with the ...

When skin care brand Peach & Lily was crafting a social media campaign to launch its latest product, the team wanted the results to speak for themselves. Breaking from convention, the marketer avoided ...

Once an arena ruled by multinational giants, marketing has become the playing field of startups, as they unbox unique ideas and unfold unmatched campaigns Whether it’s an early stage fintech startup ...

At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the skill essential skills to becoming the commercial marketer is financial acumen.

In today’s hyper-competitive wellness segment, Clean Juice stands out as the nation’s first USDA-certified organic juice bar franchise, a brand now spanning more than 65 locations across 19 states.