Apple is about to reveal what’s next for its most important products at its annual Worldwide Developer’s Conference on Monday. This year, the stakes are significantly higher than usual.

Apple is about to dramatically change the look of the iPhone’s software in a major live event. The company is hosting its annual Worldwide Developers Conference, or WWDC, during which it shows off the latest updates to its software.

Apples Worldwide Developers Conference, or WWDC for short, is an annual event organized by Apple that gets a ton of attention from all over the world. It’s one of the most anticipated technology events every year since its when Apple makes some of their biggest software and hardware announcements.

Apple CEO Tim Cook will keynote at this year's Apple Worldwide Developers Conference in Cupertino, California, which starts Monday. News from a tech giant, inflation data and earnings from a meme-stock legend are among the highlights of the week ahead in markets.

Pressure is on Apple to show it hasn't lost its magic despite broken promises to ramp up iPhones with generative artificial intelligence (GenAI) as rivals race ahead with the technology.

While WWDC doesn’t usually pack the same punch as the company’s fall iPhone launch event, it’s historically been an important milestone for Apple AAPL +1.64% — showcasing the company’s software innovation and sometimes its more low-profile hardware products.

Artificial-intelligence troubles, as well as tariffs, Google payments and App Store fees, weigh down the stock ahead of the WWDC.

Key Takeaways Apple’s annual Worldwide Developers Conference kicks off Monday.Analysts expect CEO Tim Cook's keynote address to focus on Apple Intelligence and potentially unveil a new partnership with Google.