DALLAS, March 12, 2025 /PRNewswire/ -- Varsity Brands, the leading platform for team Sport and Spirit solutions through its divisions BSN SPORTS and Varsity Spirit, today announced a strategic ...

Over 45 Elite, World-Class athletes Invest to Propel the Future of Sport and SPIRIT Solutions DALLAS, March 12, 2025 /PRNewswire/ -- Varsity Brands , the leading platform for team Sport and Spirit ...

Thousands of college cheerleaders are about to descend on a Florida beach. According to The Daytona Beach News-Journal, ...

Varsity Brands is the company that owns the NCA and NDA and organizes the annual event."It's their Daytona 500," said Andrew Booth, director of communications at the Daytona Beach Area Convention ...

Last summer, as Varsity Brands neared the final stages of its $4.75 billion acquisition by KKR, the cheerleading parent ...

While Varsity Spirit is based in Memphis, Tennessee, its parent company, Varsity Brands, is headquartered in Farmers Branch. Beginning next year, because of forthcoming renovations to the Dallas ...

Varsity Brands said in a statement: "All our events have a designated on-site Event Safety Manager, who focuses entirely on ensuring safety and security practices are implemented according to our ...

The competition resumed at 8 a.m. Sunday, "with athletes and our crowd in good spirits," Varsity Brands, who run the NCA cheer competition, said in a statement. Varsity Spirit President Bill Seely ...