The Pleasanton-based company, which has completed over 29,000 pool projects throughout its seven-decade history, identified ...

The folks at Michelob Ultra are going all out on the Super Bowl advertising this year, and likely carrying the campaign over into the start of the Winter Olympics. The star-studded ad not only ...

Since taking over as CEO of USA Swimming, Kevin Ring has solicited feedback to learn how he can best support and grow the ...

Can it get any more American than this? Budweiser's new Super Bowl commercial features three American icons. Watch.

Former USA Swimming President & CEO Tim Hinchey officially announced that he has joined Canucks Sports & Entertainment as the ...

USA Cricket has blamed years of “commercial overreach” by its former partner, American Cricket Enterprises (ACE), for the current crisis that has pushed the governing body to the brink of bankruptcy ...

USA TODAY has an exclusive preview of Michelob Ultra's new Super Bowl commercial with Olympians Chloe Kim and T.J. Oshie.

Katie Ledecky, Summer McIntosh, Leon Marchand and Caeleb Dressel headline the first USA Swimming Pro Series meet of 2026 in Austin, Texas, this week, airing live on Peacock. The full entry list is ...

Katie Ledecky, Summer McIntosh, Leon Marchand and Caeleb Dressel headline the first USA Swimming Pro Series meet of 2026 in Austin, Texas, this week, airing live on Peacock. Some of the top matchups ...

Since he was only a few years old, Trevon Jenifer has focused on athletic goals and how to achieve them. With that focus and some strategic goal setting, Jenifer has gone on to become a four-time ...

Episcopal junior Blakely Hammel was named the All-First Coast girls swimmer of the year. Hammel won two Florida High School Athletic Association Class 1A state championships. She was selected for the ...