The proliferation of information has changed our understanding of what constitutes a trend. Brands need to differentiate ...

TikTok ‘s viral ‘Here I Am’ trend, takes inspiration from Camp Rock and the iconic performance by Peggy (played by Jasmine ...

Discover what this means for food trends, cultural innovation, and the future of viral recipes. Learn what’s next.

TikTok trends move so quickly that it’s not easy to keep pace, as memes can appear and disappear within days. For anyone working in social media or content marketing, keeping up to date is ...

TikTok has introduced them to new topics and trends they didn’t know they liked, building a globally connected, engaged ...

TikTok. Love it or hate it, the app has been the centerpiece of the latest news cycle, as sports, politics, and pop culture collided once again–even if the app went dark on Saturday. Users opening ...