Meta, Ray-Ban and smart glasses

Meta spends big to make its Ray-Ban glasses a true mainstream hit
Meta isn’t shy about its ambitions to make its Ray-Ban smart glasses a mainstream gadget. So much so, it’s made not one but two Super Bowl ads featuring not one, but two Marvel actors. (And Kris Jenner.
Meta Invests to Make Ray-Ban Smart Glasses a Mainstream Sensation
Meta is heavily investing in Ray-Ban smart glasses with Super Bowl ads, celebrity endorsements, and exclusive limited editions to boost popularity.
Meta Pours $20 Billion Into AR/VR as Smart Glasses Sales Climb
Meta doubles down on AR/VR, with a $20 billion investment, a new Ray-Ban smart glasses launch, and strong investor confidence
Meta’s Ray-Bans smart glasses sold more than 1 million units last year
Meta CEO Mark Zuckerberg revealed sales figures for the company’s Ray-Ban smart glasses for the first time, telling employees that over 1 million units were sold in 2024. In remarks during an all-hands meeting seen by The Verge, Zuckerberg posed a question to staff about whether sales would go from 1 million to as much as 5 million units in 2025.
Meta is set to top $100 billion on investment in VR & smart glasses
Meta is on course to top $100 billion worth of investment into augmented and virtual reality as the social networking firm pushes its smart glasses.
Stars use Ray Ban and Meta AI-powered glasses in Super Bowl ad
Get a first look at Chris Pratt, Chris Hemsworth and Kris Jenner in Ray Ban and Meta’s new Super Bowl commercial for their AI-powered glasses!
Meta's Ray-Ban smart glasses broke 1 million sales last year
The company partnered with glasses conglomerate Ray-Ban to launch a pair of glasses that are filled to the brim with tech. Well, according to a leaked report, Meta sold over a million Ray-Ban glasses last year.
Meta’s Ray-Ban Glasses Surpass 1 Million Sales In 2024; Eyes 5 Million In 2025
Since their launch in 2023, the Ray-Ban smart glasses have evolved significantly, with new features that make them more functional and appealing. One of the standout updates is the integration of multimodal AI,
Ray Ban Meta Smart Glasses review: ‘Next level’ high tech specs
From Ethan Hunt’s spy glasses in Mission Impossible, to James Bond’s savvy shades in the 007 films, glasses-asa-gadget have been capturing our imaginations for decades.
Meta’s Ray-Bans smart glasses sold over 1M units in 2024, The Verge reports
Meta CEO Mark Zuckerberg told staff on Thursday in an all hands meeting that the company sold more than 1M Ray-Ban smart glasses in 2024,
Will Meta’s smart glasses finally be worth buying? Zuckerberg drops big hint on a third-generation Meta Ray-Bans
Early smart glasses received a bit of a tepid response but, as AI brings more features to wearables, 2025 could be a make-or-break year for the technology. During its quarterly earnings call, Meta lead Mark Zuckerberg said the upcoming year will be a “defining year” for the smart glasses category and hinted at a third generation for the Meta Ray-Bans.
Meta Platforms (META) to Spend $20 Billion on Virtual Reality in 2025
Meta Platforms (META) is planning to spend $20 billion this year on developing augmented and virtual reality technologies for ...
Meta sold over 1 million units of Ray-Ban smart glasses in 2024
In an all-hands meeting, Meta CEO Mark Zuckerberg revealed that it sold one million units of Ray-Ban Meta glasses last year.
Meta sinks more than $100bn into virtual reality and smart glasses bet
Chief executive Mark Zuckerberg has declared 2025 will be a ‘defining year’ after more than a decade of heavy losses ...
Mark Zuckerberg says this is a make-or-break year for Meta's AI glasses
Meta — and the rest of Big Tech — has been chasing face computers for years. Maybe 2025 will be the year it happens?
Apple Kills Augmented-Reality Glasses Project
The glasses project, codenamed N107, was never made public, but Bloomberg reports that the plan was to build tech-equipped ...