As he walked toward an outdoor stage on Nike’s 400-acre campus last Thursday, Chief Executive Elliott Hill stopped, chatted ...

Designed as the world’s first powered footwear system for running and walking, Nike has taken a bold step forward. Rather than chasing elite performance metrics, Project Amplify explores how robotics ...

Nike unveils Project Amplify, revolutionary motorized shoes developed with Dephy that add powered assistance to every step ...

Nike has been working on some strange new ideas. The first is a pair of shoes that activate your mind body connection through ...

The USC Trojans and Duke Blue Devils showed off their Nike Kobe basketball shoe rotation on Instagram ahead of the 2025-26 ...

Texas quarterback commit Dia Bell has landed another notable NIL deal. The Five Star Plus+ QB has signed with Nike, he ...

The kicks are Nike's newest version of its Wemby-inspired GT Hustle 3, and they come with scream-worthy details.

Nike, the LA Rams, and Born X Raised celebrate SoCal high school football with custom jerseys and legendary rivalries.

Conceived alongside JAM design studio, the ambitious project sees a 19th-century swimming bath in south London transformed ...

Amplify is a long-running experiment to build a type of exoskeleton that helps people run and walk with reduced effort.

The sportswear giant’s return to performance technology sparked a sellout of its latest shoe in Australia ahead of the ...

Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.