As he walked toward an outdoor stage on Nike’s 400-acre campus last Thursday, Chief Executive Elliott Hill stopped, chatted ...

Designed as the world’s first powered footwear system for running and walking, Nike has taken a bold step forward. Rather than chasing elite performance metrics, Project Amplify explores how robotics ...

Nike unveils Project Amplify, revolutionary motorized shoes developed with Dephy that add powered assistance to every step ...

The USC Trojans and Duke Blue Devils showed off their Nike Kobe basketball shoe rotation on Instagram ahead of the 2025-26 ...

Texas quarterback commit Dia Bell has landed another notable NIL deal. The Five Star Plus+ QB has signed with Nike, he ...

Nike, the LA Rams, and Born X Raised celebrate SoCal high school football with custom jerseys and legendary rivalries.

Conceived alongside JAM design studio, the ambitious project sees a 19th-century swimming bath in south London transformed ...

The Dodgers and Nike decided to "Squabble Up" right in front of Toronto, with this Kendrick Lamar themed ad after the World Series.

Nike's shift from "Just Do It" to "Why Do It?" reflects America's cultural embrace of hesitation over action, marking a troubling trend in brand messaging.

The world’s biggest sports brands are increasingly turning their focus toward seasoned stars.  Topping the list of the most ...

When the Brand You Wear Becomes the Space You Train In I’ve spent close to two decades on gym floors teaching movement, building programs and wat ...

NKE doubles down on athlete-led storytelling to reignite its brand and reconnect performance, culture and consumer passion.