Sports-Cations are the next big travel trend, here's why Australians are travelling for marathons, fun runs and fitness ...

Designed as the world’s first powered footwear system for running and walking, Nike has taken a bold step forward. Rather than chasing elite performance metrics, Project Amplify explores how robotics ...

Real Madrid star Vinicius Junior is set to sport the name of a Barcelona star on a new pair of boots. The Brazilian was ...

The USC Trojans and Duke Blue Devils showed off their Nike Kobe basketball shoe rotation on Instagram ahead of the 2025-26 ...

Texas quarterback commit Dia Bell has landed another notable NIL deal. The Five Star Plus+ QB has signed with Nike, he ...

Nike, the LA Rams, and Born X Raised celebrate SoCal high school football with custom jerseys and legendary rivalries.

Nike is expanding into “mind science” with new footwear it says is designed to deepen bodily awareness, a move regenerative ...

The world’s biggest sports brands are increasingly turning their focus toward seasoned stars.  Topping the list of the most ...

Ari Emanuel’s new company Mari is acquiring IMG’s Arts & Entertainment and Action Sports events portfolios from Endeavor ...

The Ari Emanuel-led company expands its portfolio and reach with Hyde Park Winter Wonderland, the Taste Festivals culinary series, the US Open of Surfing and the Nike Melbourne Marathon ...

The influencer, who also inked with Digital Brand Architects, is looking to score a touch with major marketing brands after partnerships with Nike and Mercedes-Benz.

When Nike (NKE) elevated longtime company veteran Elliott Hill to CEO in September 2024, shares jumped in after-hours trading as investors bet on a "return to roots" in performance product and ...