The Michigan State men's basketball team is turning back the clock. On Monday, the Spartans revealed on social media they are ...

While he’s not a sneaker free-agent like Golden State Warriors star Stephen Curry who has been rocking some sweet Nikes ...

Basketball is no longer living only on the court -- it’s shaping closets, conversations, and cultural codes across continents ...

Through dorm disputes and Bob Knight’s relentless demands, the story behind Indiana’s undefeated season reveals why the sport ...

LeBron debuts a bold cartoon-inspired colorway in Phoenix.Animated design draws immediate attention pregame.Sneaker debut becomes the standout storyline of the night. Some nights in the NBA feel ...

Cunningham will join LeBron James, Kevin Durant, Giannis Antetokounmpo, Devin Booker and Ja Morant as signature Nike athletes.

The Suns star enters a new era with Nike as he unveils his second signature shoe, the Book 2, designed to perform on the ...

USC's JuJu Watkins Nike sneaker drop sells out in minutes originally appeared on The Sporting News. Add The Sporting News as ...

Stephen Curry surprised fans by choosing to wear a pair of retro Nike basketball shoes—specifically the Nike Kobe 6 Protro ...

JuJu Watkins is changing the landscape of college sports, NIL power, and athlete influence—even while sidelined with injury.

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Oakland High's girls varsity basketball team prepares for prestigious Nike Tournament of Champions to showcase their skills ...