USC’s presence in the NBA surfaced in an unexpected way during a recent Los Angeles Lakers game featuring former Trojan ...

On the day Kobe Bryant’s daughter Natalia Bryant was in a Nike ad for her dad’s new Kobe 3 Protro shoes, LeBron James flexed new colors of his own sneakers from the same brand. Natalia, 22, was in the ...

Los Angeles Lakers star LeBron James is only one of three athletes (Michael Jordan, Kevin Durant) to hold a lifetime contract with sponsor Nike. Over the last 22 years, James has been the most ...

LeBron James is less than two months away from doing something that no player in the history of the NBA has ever done before. He is about to suit up for his 23rd season — his eighth with the Los ...

If you buy something through a link in this article, we may earn commission. Pricing and availability are subject to change. Despite rumors of retirement with a social media tease of “The Second ...

Los Angeles Lakers forward LeBron James has not yet made his NBA regular season debut. However, James' presence in the league and the footwear industry is as palpable as ever. Earlier this fall, Nike ...