The announcement of TripAdvisor's new rebrand, designed by Koto, features most of the above. But the brand has also found a ...

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially, the ...

Many small business owners spend weeks or months creating a business plan and days inventing the perfect company name, but another key element in marketing your brand is your logo. A logo is a ...

Your business needs a logo. • Realize—and express—that not everyone’s likely to be completely 100% happy with the final result. That’s just reality.

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

Why Kia’s confusing new logo might actually be good for business. A logo expert weighs in on “KN car” confusion and the wider design trend Kia’s logo exemplifies.

Walmart on Monday unveiled a new logo for the first time in nearly two decades, saying the redesign highlights its evolution while also serving as a nod to its past. Fox Business Personal Finance ...

Walmart last tweaked its logo in 2008, when it dropped the star used between Wal and Mart and combined the words into one. The new identity was tied with a period of slumping sales for the company ...

After working in marketing and advertising for years, I've rounded up the best logo maker apps, sites, and software. For me, the top tools streamline the design process, helping you make ...

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word “Pepsi ...

Walmart logo redesign: See the retailer's updated brand look The "brand refresh" of Walmart's identity includes some nods to its past. By NBC New York Staff • Published January 13, 2025 ...

Apple's logo began to resemble the current design in 1977. Ernst Feix/picture alliance via Getty Images The company has kept the apple image ever since but dropped the rainbow stripes in 1998 ...