Stevie Nicks’ Bella Donna Barbie doll sold out in under 24 hours, and the story was the same for her last Mattel ...

Back in 2023, Mattel launched a Barbie doll of music legend Stevie Nicks that was inspired by her look on the cover of the ...

The brunette Barbie decked out as a ghostly bride with skeletal Catrina details promptly sold out within hours of the ...

Barbie's new occupation? A haunted Mexican folklore figure known for drowning her children in a fit of grief and rage.

She is draped in white lace with a corset bodice, blue underskirt and sleeves that lay over her frosty blue hands. Her neck ...

Mattel announced a second Barbie doll modeled on Fleetwood Mac singer Stevie Nicks -- this time inspired by her 1981 debut ...

Two new Barbie dolls with disabilities are being released on Tuesday, July 23, as part of an expansion of the Barbie Fashionistas line, Mattel announced in a news release. The new dolls, known as ...

Mattel is once again breaking down exclusivity barriers by giving Barbie another new look. The latest stigma the toy mogul is fighting? Physical disabilities. Within the last few years, Mattel has ...

Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket ...

While girls may have taken scissors and markers to their Barbie dolls growing up, now they don’t have to anymore. The doll is available on Mattel Creation’s website for pre-order. The Barbie Signature ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Mattel has created a collectible Barbie in honor of the ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.