The Supreme Court has ruled for the Food and Drug Administration in its crackdown on sweet-flavored vaping products following ...

Experiential marketing is taking an event or a campaign, and creating an immersive and interactive experience out of it. It ...

With aggressive marketing, high-impact show and cricket sponsorships, experiential retail, and neighborhood-level engagement, ...

Master the art of running a marketing agency without employees. Use AI tools to create scalable, efficient, and ...

Word of mouth has been with us forever. But word of mouth marketing is a new marketing specialty that is as actionable, trackable, and plannable as any other form of marketing. Word of mouth marketing ...

And like many of Valve's earliest employees, Harrington came there from Microsoft, where one of her major responsibilities ...

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Last year Glencore consulted its large institutional investors (the Blackrock’s and Vanguard’s of this world). Over 90% voted ...

Prosecutors say the Frank founder assured JPMorgan Chase that the financial aid website had 4.25M users. What she meant by ...

Duolingo is killing it with social-first storytelling, proving that innovative marketing can drive viral moments and real momentum.

Word-of-mouth is the oldest, most powerful marketing channel in the history of mankind. It's so old that it was marketing before marketing even existed. And it's so powerful that it's the most trusted ...