Big brands are investing in scent marketing to drive customer loyalty and revenue. They may be on to something.

On the eve of The Yard & Co’s expansion across the ditch to New Zealand, Marketing Mag talked to Di Dino about the secret to her sweet success. Marketing Mag: Can you tell us about how The Yard & Co ...

In a thrilling 118-112 road victory, the Oklahoma City Thunder defeated the Boston Celtics on Wednesday night. Thunder fans were delighted to see the Shai Gilgeous-Alexander logo projected on ...

First things first. The Galaxy S25 series is “Qi2 Ready” despite the phones themselves lacking built-in magnets. Instead, Samsung passes that on to official and third-party cases that are ...

For those looking for a new place to call home in Massachusetts, Boston magazine has you covered. The publication released its list of the top 15 places to live in Greater Boston, with Cambridge ...

But there are seven words you CAN say to create an indelible connection with a potential customer? I call them my "Seven Marketing Magnets" because, as I explained a few moments ago, every time you ...

While these are extreme examples, the TGA is cracking down on advertisers who are targeting consumers with incorrect marketing messages and in ways that are against the Code of Conduct. In one case, a ...

For decades, the NCAA vigorously opposed sports gambling. Now, March Madness is one of the most bet-on sporting events.

Ranked by No. of meetings & events planned in Mass. in 2023 Ranked by Mass. PR employees Ranked by Mass. advertising employees Maverick Technology Partners, a distinguished consulting leader ...

The famous Twitter' bird l o go' sign that once adorned the company's Market Square headquarters in San Francisco has sold ...

More than a half-dozen Tesla charging stations were torched near Boston on Monday, police said, in what appears to be the latest attack on the company run by Elon Musk, the billionaire adviser to ...