Streaming ad spending is expected to surge 13% to $12.3 billion this year as advertisers shift budgets from declining traditional television. Viewers increasingly complain about loud, repetitive, ...

Peacock subscribers will see ads immediately upon opening the streaming app or website next year. It’s a bold new strategy for attracting advertisers—something that’s been increasingly important to ...

The Netherlands' division of McDonald's has pulled its Christmas advert following online backlash over its AI-generated content. The advert, which was titled "the most stressful time of year," ...

Every time Lakshmi publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...

The best Christmas adverts of all time bottle the holiday spirit, bringing a wave of timeless festive nostalgia. While there's no formula for creating a Christmas ad, over the years we've seen a range ...

The Nigerian Out-Of-Home (OOH) advertising sector has entered a new era with the official launch of GlobeTrotter, a digital platform designed to modernise, digitise, and democratise the buying and ...

We now know what Google's ongoing tests for AI Mode ads look like. An SEO consultant named Brodie Clark spotted the company inserting ads into query results from its AI Mode. These ads show up in the ...

Just like sponsored cards that appear in any normal Google Search results, ads are reportedly starting to creep into AI Mode searches. Update 11/21: Google has noted that the intermittent ads in AI ...

Google has started rolling out ads in AI mode, which is the company’s “answer engine,” not a search engine. AI mode has been available for a year and is accessible to everyone for free. If you pay for ...

Meta expected to make billions in revenue from scam ads in 2024: Reuters Reuters found that 15B "higher risk" ads reached users each day A Meta spokesperson said the company aggressively fights fraud ...

Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today, it is ...

Rob Leathern and Rob Goldman, who both worked at Meta, are launching a new nonprofit that aims to bring transparency to an increasingly opaque, scam-filled social media ecosystem. When billionaire ...