The slogan came after a stint that included the pandemic, strikes by actors and writers, the long and costly pivot to streaming and the continued migration of industry jobs out of Los Angeles.

It comes with Los Angeles's entertainment sector—worth $115 billion to the region's economy—already in dire straits, as some film and TV productions abandon the city over high costs.

One of the most popular attractions in the Los Angeles area, Universal Studios Hollywood features rides and amusements based on some of the most popular scenes and characters from film and television.

Production in Los Angeles had already slowed in recent years. This week, many tapings were paused, and TV production came to a halt. Some Hollywood sound stages were threatened when fires broke ...

The Hollywood Sign is seen in Los Angeles, Thursday ... lighting and inconsistent compression levels between the fire, background, andsign suggested that the fire had been digitally added using ...