J.Crew is partnering with U.S. Ski & Snowboard to create a new lifestyle apparel line that captures the essence of mountain ...

To move forward, companies and brands need to first take a look at their current brand positioning. But for a moment, even a brief moment, it would make sense to go back to the brand drawing board to ...

Meghan Markle is swapping out her throne for a seat in the boardroom. Of course, Meghan never actually sat on a throne despite marrying a prince, and she hasn't been a working royal in over five ...

Now, in her post-royal era, Meghan Markle has As Ever, another lifestyle brand with a new name, which she says is sort of an extension of the blog. As Ever, previously called American Riviera ...

Royal fans, rejoice — Meghan Markle is gearing up to release her new lifestyle brand! The Duchess of Sussex, 43, announced on February 17, 2025, that she had changed the name of the brand from ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

Meghan Markle is owning it. The Duchess of Sussex, 43, admitted that she made “mistakes” in the launch of her As Ever brand in a rare interview with People published Monday. “I appreciate ...

After a successful launch in 2024, Sprite Chill will become a permanent addition to the Coca-Cola brand’s portfolio, according to details shared with Marketing Dive. Debuting last April, the soft ...

Carnival Cruise Line, Kiehl’s, L’Oréal Paris, MNTN, and Samsung all drop spots during the Oscars to celebrate stunt performers in film. In the business world, advertisers are the stunt ...

C.J. Gardner-Johnson is one of the best defensive backs in the NFL, a rapper, a gamer, and now the CEO of a clothing company. The Eagles Super Bowl champion just revealed his new brand ...

Instead, it’ll be branded under yet another Chery sub-brand here in Malaysia, to be called the iCar 03. According to a source close to the matter, the new iCar sub-brand will be officially launched in ...

J’Something is never one to shy away from celebrating love, and his latest post is a testament to just that. The Mi Casa frontman took to social media to honour his legal wedding anniversary ...