Swedish grip experts add new styles and additional colorways to trail run favorites. [Jonesered, Sweden] Icebug continues to develop its running line following last year’s major launch of the Järv ...

The new styles feature BUGrip traction, waterproof membranes and transparent manufacturing. Jonsered, Sweden, October 16, 2025 — From its founding over twenty years ago, Swedish traction footwear ...

Deep green forests, crisp blue skies, and moss-covered rocks hugging pristine lakes — nature in Sweden is nothing short of extraordinary. At Icebug, a sustainable footwear brand based just out-side ...

Feel like running shoes get more high-tech every year? You’re not wrong. “There’s a lot of research and development that goes into the running shoe,” running coach Amie Dworecki tells SELF.

Whether you're trying running for the first time or switching up your workout routine for the new year, you may be wondering whether it's better to run longer or faster. There's nothing quite like a ...

Tired of spending their days swiping through potential matches on dating apps, single people across the country are now hitting the pavement and joining run clubs as a fresh and active way to meet ...

As recently as twenty years ago, the running industry was a near duopoly, with Nike and Adidas controlling the lion’s share of the market. Other brands like Asics, New Balance, Puma and Saucony lived ...

It’s Monday morning, the alarm goes off and it’s already 7:30 a.m. – and you’re 30 minutes late. Normally you need 45 minutes to walk the 3 kilometres to work, but this morning you’ll be running for ...

When it comes to cardiovascular exercise, running is in a class of its own. It's a sport that has endured millennia—the oldest and once only Olympic event was a sprint known as the stadion, but its ...

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Most of us know at least one person who swears by their morning runs—and makes them look easy-breezy. But every time I tried to jump on the bandwagon in the past, in the hopes of reaping the mind-body ...