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A social media takeover is when you let someone else (like an influencer or even a team member) temporarily manage your ...

The company’s recent creator effectiveness report underscored the need for dependable measurement in the category.

Welcome to this week’s Food Exec Brief, a roundup of the most important news shaping food and beverage manufacturing, from ...

Jascha Kaykas-Wolff leverages AI to build a new brand, transforming traditional processes with tools such as ChatGPT, Claude, and ElevenLabs.

Understand the importance of authority in online communities and its impact on trust and consumer behavior today.

A study reveals that front-label health claims often mislead shoppers; focus on Nutrition Facts for true nutritional quality ...

After years of eye-rolling, the industry is finally waking up to the power of the booming creator economy. Is it too late?