Marketers need to prioritize short-form video strategies, refine storytelling to be concise and captivating within limited ...

Creating content that resonates with B2B audiences has always been a challenge. However, seasoned marketing expert Christine Elliot appears to have ...

In 2025, law firms must embrace the rapidly evolving digital marketing landscape to stay competitive and capitalize on ...

Looking to for-profit marketing strategies can provide nonprofits with a way to attract more attention and supporters.

This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...

AI and machine-learning are among the most transformative digital marketing trends for 2025. AI is changing the way businesses engage with customers and analyze data. These technologies will be ...

PxA brings Publicis Groupe’s “Power of One” approach, which unifies the Groupe’s expertise across creative, media and ...

Content commerce revolves around two critical principles that drive conversion: creating compelling creative content that ...

The marketing director tells Tim Healey how she is building on, that rather than reinventing, a strategy that has propelled ...

In this edition of social media strategy, we take a deep dive into Canva India’s Instagram, exploring how the brand combines ...

The digital marketing landscape has undergone significant changes, particularly in how businesses leverage artificial intelligence and automation for growth. Through recent conference interactions and ...

How to use GenAI effectively in advertising is the focus of an INMA Generative AI Initiative Webinar featuring Michael McCarthy, senior director of AI, sales, and business solutions at Hearst ...