Healthcare professional (HCP) engagement is a term known to everyone who’s trying to win attention in the domain of pharma. Traditional ways to engage HCPs are losing their value, but new engagement ...
Kustomer pitched an AI-native CX future. The bigger story: why some enterprises are not ready—and what it will take to find ...
While the industry appears united in its commitment to patient centricity, the practicalities of embedding the ethos into everyday work is still hotly debated. A new whitepaper claims to hold the keys ...
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