DeepSeek's friendly whale hearkens back to a more playful era of tech branding—and it might just be the disruptor the AI ...

Detroit-based fintech company Rocket has unveiled a slick new logo that unites the Rocket Companies brand under one streamlined new identity. The bold refresh emanates power and authority with its ...

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Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

The word mark on the redesigned logo was inspired by founder Sam Walton ... Walmart U.S. "While the look and feel of our brand is more contemporary, our refreshed brand identity reflects Walmart ...

Social media users react to Walmart's logo redesign Walmart's new branding has made the rounds on social media, of course, with many users suggesting that the retailer's new look is strikingly ...